Saturday, July 16, 2011

How to Make Bookmarks


I made this bookmark to give with the paperback version of my book, Wilderness Heart.  I used Microsoft Publisher to design the layout.  The front I did by using the front cover my book and then said who I was, where I lived, name of book and a tiny bit about it, and my email address.  I did this layout 8 times to print out 8 bookmarkers on an 8.5"x11" good quality paper.  For the back side, I put all the places it can be purchased (at the time I designed the bookmark, though it can be purchased from more places now) for all ereaders and paperback.  I take them to the local business supply store to be laminated.  

So I hand out bookmarks to people I know, when they ask about my book, and ask them to take a few to hand out to their friends who might like to read it.  I also mailed quite a few to friends and family members who have lots of friends and asked them to hand them out if they liked my book.  

The cost per bookmark ends up being about $0.25.  But I also have a great boss who lets me use his nice printer and his ink.  He is very supportive of my writing, probably in hopes it will be a long while before I quit working for him, but he even brought me in some good quality paper to print them on without having to pay him back.  So the only cost to me is the laminating.  I use the 5 mil at a cost of $2.00/sheet.  

I have kept the layout so that when I get other books written and published, I can paste the new book info over the old.  

Autograph Sticker
The tiny autographed sticker I made by finding a graphic of a quill pen, and using microsoft publisher again, I place it on a layout to print about 30 or so per sheet after I inserted the small text box 'Autographed Copy'. I printed it out on sticker paper that does not have a lot of sticky stuff on it like large blank name labels.  In other words, I used a sticker paper that would come off easily so it didn't leave a sticky residue on the book when removed.  I place these stickers on the front, usually on the lower right or lower left of the book.  I put these stickers on books I have sold to a local bookstore, local grocery stores that sell books and gift shops like the airport gift shop who bought 5 with option to buy more when he sells out of them. 

To cut them in a circle, I use my circle cutter from my Creative Memory scrapbooking supplies.

Would you like to give out Bookmarkers and get some autograph stickers?
There a few places online like vista print and others that can also make these things for you.  I checked them out, but since I have a great boss, it was cost effective for me to do my own and I love working with Microsoft Publisher and I used it to make a company brochure for the boss.  I have used that program for over 20 years; used it when I first starting making web sites for real estate agents.  

Anyway, if anyone is interested in getting some made to hand out with their books, email me at iam14choctaw at hotmail dot com or ChoctawJac at gmail dot com and be sure to include a graphic of your book in good resolution so it will print out nice and still look like your book (readable when printed out the size of 1 3/4" x 2 3/4"), information you want on the front below the book cover, and all the places it can be purchased on the back (if that is what you want on there) or the information you want on the back, if anything.  I also use Paint Shop Pro X at work to work with pictures/graphics so if your cover needs to be resized, lightened, etc I can do that, too.

If you want the same autographed sticker that I use, let me know if you want any and how many. 

Autograph stickers - approximately 20-25 per 8.5"x11" sheet - $2/sheet, cut in circles.  ($0.08/sticker)

Bookmarker - 8 per 8.5"x11" sheet - without lamination and cutting - $1.25/sheet ($0.16/bookmarker), but you will need to take the full size sheet, uncut, to an office supply store to have them laminated and cut.

Bookmarker - 8 per 8.5"x11" sheet - WITH lamination and cutting - $2.50/sheet ($0.31/bookmarker)

Payment for the above can be by paypal at iam14choctaw at hotmail dot com or check in the mail.  In your email, let me know how you are paying for it. 

Thank you for stopping by.

Even if you don't order any made, I hope you found this post helpful and got some ideas of what to do to further market your book.  If you have Microsoft Publisher and would like the layout I used, I will sell it to you for $5.00 and I accept paypal at iam14choctaw at hotmail dot com.  Just email me and let know you want the layout so you will always have it to use on all your books.